Cookies
What are cookies?
Cookies are small data files stored in the browser installed on the device you use to view a website. Cookies are stored either temporarily, for the time you're visiting our website, or permanently, which means that they remain on your device for a predetermined period of time or until they are manually removed by you.
Why do we use cookies?
Cookies serve to ensure the correct functioning of the website. They allow your actions and preferences to be remembered. Thanks to cookies, you don't have to configure settings every time you switch between websites or return to our website. In addition, we use cookies to determine which services interest you, and to subsequently fine-tune items of interest that we offer you.
Technical Cookies
The purpose of technical cookies is to support the basic functions of our website. The website cannot function without cookies of this type. Technical cookies allow the website to be correctly displayed, forms to be submitted, navigation to function, and other essential tasks to be carried out. For this reason, technical cookies cannot be switched off.
| Name | Description | Expiration |
|---|---|---|
| gCookieConsent | 29 days and 23 hours | |
| PHPSESSID | Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. | 13 days and 23 hours |
| SRM_B | Collected user data is specifically adapted to the user or device. The usercan also be followed outside of the loaded website, creating a picture of the visitor's behavior. | 1 year and 24 days |
Analytical Cookies
Analytical cookies serve to allow us to understand how users use our website. Data is collected anonymously, and is used as the basis for making improvements aimed at providing the optimal user experience. For example, when we see that searches carried out by visitors to our website take too long, analytical cookies allow us to move a given item to a location where it won't be overlooked.
| Name | Provider | Description | Expiration |
|---|---|---|---|
| _clck | Microsoft | Stores anonymized information about visitor behavior on the page. | 1 year |
| _clsk | Microsoft | Used to combine information from multiple page views. Anonymously records data about behavior on the page. | 23 hours |
| _dc_gtm_xxx | Used to monitor number of Google Analytics server requests | during the session | |
| _ga | ID used to identify users | 2 years | |
| _ga_xxx | ID used to identify users | 2 years | |
| _gid | ID used to identify users for 24 hours after last activity | 23 hours | |
| CLID | Microsoft | This cookie is installed by Microsoft Clarity and stores information about how visitors use the website. | 1 year |
Marketing Cookies
Marketing cookies ensure that our website only displays advertisements that correspond to your interests, thanks to the fact that marketing cookies monitor your interests based on your activities on other platforms, such as Google and Facebook. Rejecting marketing cookies will not reduce the quantity of advertising messages. Their number will remain the same, but they will not be targeted.
| Name | Provider | Description | Expiration |
|---|---|---|---|
| _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | 2 months and 29 days | |
| _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 2 months and 29 days | |
| ANONCHK | Microsoft | Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation | during the session |
| IDE | This cookie is used for targeting, analyzing and optimisation of ad campaigns in DoubleClick/Google Marketing Suite | 1 year and 24 days | |
| MR | Microsoft | Used to collect information for analytics purposes. | 6 days and 23 hours |
| MUID | Microsoft | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 1 year and 24 days |
| SM | Microsoft | Registers a unique ID that identifies return visits to the device from websites that use the same ad networks. | during the session |
Data Recipients
Facebook Pixel
A Facebook pixel is a code that is placed on a website. This code can collect and send information about site visitors to Facebook Ad Manager.
Google Ads
A marketing platform that allows you to display content advertising messages in the Google Search Console and evaluate their success.
Google Analytics
An analytics platform used to collect data about user interaction with the site and analyze how users use the website, how they move between them or where they come from.
Google Tag Manager
Website code management system. Its principle is that only one code is placed on the web and then individual measurement codes are inserted via the web interface.
Seznam.cz
Sklik
A marketing platform that allows you to display and target content advertising messages in List search and on their websites, and evaluate their success.